Wayne Pesce


Wayne Pesce joined the Connecticut Food Association in September of 2015.  Prior to joining CFA, Mr. Pesce served as Vice President of National Retail Sales at Coca-Cola where he was responsible for supermarket customers in the Northeast with annual retail sales over $100 million.  He previously worked as a route driver, district sales manager, key account manager and director of sales during his 20 plus year career at Coca-Cola.

Pesce has been recognized for his leadership in the food industry having been inducted into the Connecticut Food Association Hall of Fame in 2013 and previously served as second vice-chairman of their Board of Directors.  He is also a former Executive Committee member of the Food Industry Alliance of New York State.  Mr. Pesce is a former board member of the Connecticut Food Policy council and served on the joint state task force on recycling and extended producer responsibility.

Pesce holds a BS degree in Corporate Communications from Southern Connecticut State University.  He also attended the University of Connecticut MBA program and has been a guest speaker for subsequent UConn MBA classes.  He is a parent council member at the Westover School in Middlebury, CT and resides in Middlebury with his wife and two daughters.

Contact Wayne at [email protected]

Liz Mogensen

Director of Operations

Claire Bastian

Digital Marketing Coordinator & CT Wine Trail Administrator

Claire joined the CFA team in 2016 and is responsible for managing the association’s coupon accounts, digital media presence and CT Wine Trail. Claire brings with her a broad range of skills, including: graphic design, event coordination, public relations and digital media management.

Claire graduated from Ball State University with a B.S. in public relations and a minor in marketing and communication studies. A Native of the ‘Hoosier State’ she currently lives in West Hartford, CT with her husband Matt, and their three children Olivia, Owen and Jacob.

Contact Claire at [email protected]

Maggie Busel

Membership Director / Bookkeeper