Wayne Pesce


Wayne Pesce joined the Connecticut Food Association in September of 2015.  Prior to joining CFA, Mr. Pesce served as Vice President of National Retail Sales at Coca-Cola where he was responsible for supermarket customers in the Northeast with annual retail sales over $100 million.  He previously worked as a route driver, district sales manager, key account manager and director of sales during his 20 plus year career at Coca-Cola.

Pesce has been recognized for his leadership in the food industry having been inducted into the Connecticut Food Association Hall of Fame in 2013 and previously served as second vice-chairman of their Board of Directors.  He is also a former Executive Committee member of the Food Industry Alliance of New York State.  Mr. Pesce is a former board member of the Connecticut Food Policy council and served on the joint state task force on recycling and extended producer responsibility.

Pesce holds a BS degree in Corporate Communications from Southern Connecticut State University.  He also attended the University of Connecticut MBA program and has been a guest speaker for subsequent UConn MBA classes.  He is a parent council member at the Westover School in Middlebury, CT and resides in Middlebury with his wife and two daughters.

Contact Wayne at [email protected]

Liz Mogensen

Director of Operations

Claire Bastian

Marketing Coordinator & CT Wine Trail Administrator

Claire joined the CFA team in 2016 and is responsible for managing the association’s marketing initiatives, digital media presence and the CT Wine Trail. Claire brings with her a broad range of skills, including: graphic design, event coordination, public relations and digital media management.

Claire graduated from Ball State University with a B.S. in public relations and a minor in marketing and communication studies. After living in West Hartford, CT for eight years, Claire moved back to her hometown of Indianapolis in 2021 with her husband, Matt, and their three children Olivia, Owen and Jacob. Claire continues to work remotely from the ‘Hoosier State.’

Contact Claire at [email protected]

Maggie Busel

Membership Director / Bookkeeper